Mercedes-Benz India’s Vision for 2024
Mercedes-Benz India is making plans to make investments of INR 200 crore in 2024. The intention is to increase production capability, modernize manufacturing strategies, and introduce new products and technologies in the US. The business enterprise these days released the updated GLS luxurious SUV, with charges beginning at INR 1.32 crore for the petrol version and INR 1.37 crore for the diesel version (aside from showroom prices).
According to Vyankatesh Kulkarni, the Executive Director and head of Operations at Mercedes-Benz India, the funding is aimed at redefining their manufacturing and manufacturing talents. Mercedes-Benz entered the Indian luxurious car marketplace in 1994 and executed its highest production in 2023. The new funding of INR two hundred crore in 2024 is part of their efforts to strengthen their presence within the US.
In 2024, Mercedes Benz India will mark 30 years of operation in India. With the additional investment, the organization’s general funding in India will reach INR 3,000 crore. Santosh Iyer, the Managing Director and CEO of Mercedes-Benz India announced plans to launch over 12 products in 2024, with more than 50% of them falling into the excessive-stop car class. Additionally, three electric-powered automobiles (EVs) are anticipated to be added.
Mercedes Benz India performed its nice-ever sales in 2023, with a file of 17,408 units sold, marking a 10% boom in comparison to the 15,822 devices sold in 2022. The Long Wheelbase (LWB) E-Class became the top-promoting model in 2023. SUVs, inclusive of GLC, GLE, GLA, and GLS, now represent fifty five% of the organization’s annual sales, while sedans, inclusive of the A-Class, C-Class, E-Class, and S-Class, make up the closing 45%.
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